Elements of the Communication Process Essay Example for Free

Elements of the Communication Process Essay Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and retain existing customer. This communication is not restricted just to customer but also stakeholders in the value network. Communication is achieved through advertisement, sales promotion, public relation exercise, direct marketing and interactive marketing. Elements of Communication Process Communication process should not be one way traffic. Companies should look forward to developing communication network in which companies can reach customer but customer also can effectively communicate with companies. Technology has opened up many avenues to carry out effective communication. Companies have traditional tools like newspaper, television, radio, telephone, billboards and modern tools like the internet, emails and wireless devices. Technology has made the communication process not only faster but also reduced over all communication cost. There are nine elements, which make the communication process. The two parties are sender-company and receiver-customer. The communication tools are message and media used to communicate the process. The four major communication functions are encoding, decoding, response and feedback. The last element is the noise which is anytime of interference disrupting clarity of the message. Senders must encode the message as per the target audience and use the right media. The receiver decodes the message, responds to the message and sends feedback to the company. Experience senders are able to garner a more effective response from the right message. Companies have to put effort in developing an effective communication program. The development of the communication program can be charted into eight steps. 1.The first step is identifying the target audience. The target audiences are the existing customer or the potential new customers. Target audience identification is essential for further development and overall success of the communication program. Once the audience is identified the next part is assessing the present company or brand perception within the target audience. Based on the results from the audience analysis the message should address the requirements. 2.The second step is to set specific objectives for the given communication message. This objective could be to enhance existing image, convey attribute, or encourage a consumer to act. The objective can have a cognitive, affective or behavioral response. 3.The third step is the design of the message. The designing of the message follows the objective of the message. The design of the message has to address the following four points, content of message, message structure, message format and message source. 4.The fourth step is the selection of the communication channel. The channel must be appropriate to carry the message to the target audience. For pharmaceutical companies, their sales people are the most effective channel in reaching the target doctor audience, instead of placing billboards. 5.The fifth step is related with the financial estimates of the whole expenditure. Companies need to decide budget of sales promotional and other activities. The common methods followed are an affordable method, percentage of sales method, competitive parity method, and objective-task methods. 6.The sixth step is the decision relate to the communication mix. Companies have limited budget, so they need balance expenditure among advertising, sales promotion, public relation, sales force and direct marketing. The relevant choice of the communication mix is highly dependable on the industry the company is operating. 7.The seventh step measuring results of the communication process. It is very important for companies to keenly follow the outcomes of the communication process. The results could be increased in sales, change in attitude or image of the brand. 8.The eight step is managing the integrated marketing process. Companies cannot afford to continue one medium approach to achieve desired communication effect. Companies must integrate all the available tools as to reach a wider audience and effectively communicate about brand and products.

The Navy Of The Civil War :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  The Civil War consisted of many legendary battles over the soil of the United and Confederate States of America, which will be retold for generations in history books. Although these land battles were indeed great, the concept of this paper will be the Naval warfare of the Civil War, paying certain attention to the battle between the Monitor and the Merrimac.   Ã‚  Ã‚  Ã‚  Ã‚  Neither the North nor the South was prepared for Naval activities at the beginning of the war. In order to better prepare the Navy for war, three new designs were put into action for future ships. The most successful of these designs was the Monitor.   Ã‚  Ã‚  Ã‚  Ã‚  The South was at a disadvantage to the North throughout the war. The South was at a lack for manpower during the war, since most of the seamen in the US Navy were from the North and therefore stayed with the Union when the southern states seceded. The South was also found disadvantaged for iron plates for ship armor, since there was only one establishment in the South capable of producing them.   Ã‚  Ã‚  Ã‚  Ã‚  The South, knowing their disadvantage in numbers, made the call for commerce raiding of northern ships. The southern government encouraged privateering of northern ships. This privateering would help take the burden of building up the Navy off the government, since privately owned ships and sailors would be assisting the Confederate war goals.   Ã‚  Ã‚  Ã‚  Ã‚  The response of the North was the blockade on the southern states. This dealt a similar blow to the South that privateering would cause to the North: the loss of supplies. Since the south was a primarily agricultural area, they had few factories to produce war supplies. The goal of the blockade was to cut any supplies and allow the underdeveloped southern states to run out of war goods. Fortunately for the Confederacy, their large coastline was very difficult for the Union Navy to completely blockade.   Ã‚  Ã‚  Ã‚  Ã‚  In measures taken to trade in spite of the northern blockade, blockade-running was employed. Fast wooden ships were used to slip by the blockaders to carry cotton to trading nations in exchange for badly needed war supplies. Blockade-runners did not help the Confederacy with supplies, however, as trading luxuries, such as jewelry and brandy, were more profitable. An act was passed to prevent the import of these luxuries, but was rarely enforced. As a result, the runners succeeded in wasting the slender supply of trained seamen on the imports of useless materials for war.

Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay

Mercedes Benz is one of the most recognizable names in the world. If you mention car, luxury, dependable, performance and â€Å"The Best or Nothing†, the first name it comes on your mind is Mercedes Benz. History of Mercedes Benz is the greatest out there, but I am going to focus on the Mercedes Benz USA, also known as MBUSA. MBUSA is a division responsible for distribution and marketing of Mercedes Benz products in the U. S. The headquarters of MBUSA are in Montvale, New Jersey. There are two dealership locations of MBUSA in northeast Ohio, one in Willoughby and the other one in Bedford. Also included in their division are Maybach, Smart and Sprinter. Although founded in 1965, MBUSA started importing Mercedes Benz in 1952, and the iconic car that started it all was 300SL Gullwing. It was founded under Max Hoffman; the current CEO of MBUSA is Steve Cannon. Other key personnel at MBUSA are Harald Henn CFO and VP, Inigo Mazquiaran GM of Corporate Finance and Joachim Schmidt Executive Vice President of Sales & Marketing for Mercedes-Benz. Over the following years, MBUSA grew into a nationwide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500 people themselves. MBUSA operates in the Car Dealership industry, in the distribution and marketing division of car sales industry to be more specific. With 305,072 passenger vehicles sold in the U. S. in 2012. SWOT Analysis Strengths: 1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Leader in innovation i. e. 1st to introduce diesel engines, fuel injection and anti-locking brakes Weaknesses: 1. High maintenance cost of Mercedes Benz car 2. High prices compared to competition Opportunities: 1. Developing hybrid cars and fuel efficient cars for the future 2. Fast growing luxury automobile market & increased income Threats: 1. Ever increasing fuel prices 2. Intense competition from global automobile brands

Reality Television and The Hunger Games - 1058 Words

Reality television has differed throughout the years. At one point it was meant to be a literal depiction of everyday life. Now, reality television has changed to be more dramatic and outrageous than an average person or family’s life. The Hunger Games, in a way, depicts the lives of those who live in the poorer districts where the necessities for life are not in such abundance as in the Capitol. Although children are not forced to kill each other in the districts, there is still the struggle for one’s livelihood. That reality is depicted in the games and it seems that The Capitol takes that theme and develops it into The Hunger Games that we know and love. The Hunger Games suggests that reality television is manipulated to the point where the viewers see what the creators (game makers) want them to see. Throughout The Hunger Games, cameras are placed everywhere to catch every moment of bloodshed and action. Katniss realizes Peeta is with the careers and she does not want to appear frightened or confused so instead she will â€Å"pause a second†¦ Then I cock my head slightly to the side and give a knowing smile† (Collins p.164). The cameras are there to switch from a scene or moment that the Game makers do or do not want the people of the Districts or Capitol to see. That is where reality television is not truly reality any more, â€Å"people have accepted them as the kind of entertainment that they want† (Jones). The same can be said for reality shows on television. TheShow MoreRelatedEssay on The Hunger Games The Hunger Games are a vicious and bloody battle to the death between800 Words   |  4 PagesEssay on The Hunger Games The Hunger Games are a vicious and bloody battle to the death between children, publicised on live television for the population to watch. It seems a far cry from our own reality shows such as Survivor and Big Brother. 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